Instagram's algorithm is constantly changing, adapting to user behaviours, and introducing new features. In our previous article, we discussed the evolution of Instagram's algorithms and how to adapt your strategy. Now, let's delve deeper into the changes and how you can navigate them for success.

Instagram's algorithm tends to favour accounts that are active and engaging. Regularly posting and interacting with your followers can help boost your visibility. Don't forget to utilise Instagram Stories and Reels to keep your audience engaged.

Engagement is a key factor that Instagram's algorithm considers. By increasing your Instagram engagement, you can improve your visibility and reach on the platform. Remember, it's not just about likes; comments, shares, and saves are also important.



Using the right hashtags can make your posts more discoverable. Check out our guide on the best way to use Instagram hashtags for more information.

Instagram tends to favour accounts that utilise its newest features. Whether it's Instagram Live, Reels, or Shopping, make sure to incorporate these into your strategy.



Always keep track of your performance using Instagram Insights. This can help you understand what works and what doesn't, allowing you to adapt your strategy accordingly.