Are you looking to create an Instagram shop for your business but unsure where to start? This comprehensive guide will walk you through the entire process, making it easy for you to establish a successful Instagram shop. If you get stuck at any point, please contact us and we can set up an Instagram shop for you.

Step 1: Convert to a Business Profile

Before setting up your Instagram shop, you must have a business profile. If you haven't already converted your account, follow these simple steps outlined in our blog on increasing your Instagram engagement with proven techniques:

1. Go to your Instagram profile and tap the three horizontal lines in the top right corner.
2. Tap 'Settings'.
3. Select 'Account'.
4. Scroll down and tap 'Switch to Professional Account'.
5. Choose 'Business' and follow the prompts.

Step 2: Connect Your Facebook Page

Instagram shops require a connected Facebook page. If you don't have one, create a Facebook business page and follow these steps:

1. Go to your Instagram profile settings.
2. Select 'Business'.
3. Tap 'Connect or Create' under the Facebook Page section.
4. Follow the prompts to connect or create a new Facebook Page.

Step 3: Set Up Your Facebook Catalogue

A Facebook catalogue is where you'll list your products for your Instagram shop. To create a catalogue:

1. Go to Facebook Commerce Manager.
2. Click 'Create a Catalogue'.
3. Select your catalogue type and follow the prompts.

Step 4: Add Products to Your Catalogue

Now that your catalogue is ready, add your products by following these steps:

1. Go to your Facebook Commerce Manager.
2. Click on your catalogue.
3. Click 'Add Items'.
4. Choose your preferred method of adding products (manually, bulk upload, or using a data feed).
5. Add product details and save.

Step 5: Connect Your Instagram Account to Your Catalogue

To connect your Instagram account to your catalogue:

1. Go to Facebook Commerce Manager.
2. Click on your catalogue.
3. Click 'Settings'.
4. Under 'Connected Instagram Accounts', click 'Connect Instagram Account'.
5. Select your Instagram account and click 'Confirm'.

Step 6: Sign Up for Instagram Shopping

After connecting your Instagram account to your catalogue, sign up for Instagram Shopping:

1. Go to your Instagram profile settings.
2. Select 'Business'.
3. Tap 'Sign Up for Instagram Shopping'.
4. Follow the prompts to submit your account for review.

Step 7: Wait for Approval

Instagram will review your account, which can take a few days to a few weeks. Once approved, you'll receive a notification, and you can start tagging products in your posts and stories.

Step 8: Tag Products in Your Posts and Stories

To tag products in your posts and stories, follow these steps:

1. Create a new post or story.
2. Tap the product sticker or tag icon.
3. Select the products you want to tag from your catalogue.
4. Publish your post or story.

Setting up an Instagram shop is a straightforward process with this comprehensive guide. Remember, OwskiMedia can also set up your Instagram and Facebook shop and add up to 20 products for a one time fee of £49. Please contact us if you need our help.

For more tips on growing your business on Instagram, check out our blog and resources such as our guide to using Instagram hashtags, best time to post on Instagram, and utilising Instagram Reels for business growth and brand awareness. Additionally, learn about the benefits of Instagram automation and when and how to use it.

Visit our services page to learn more about how OwskiMedia can help you with Instagram growth, content creation, and more. We even offer a 28-day free trial on our Auto Lite and Auto Pro plans, where clients can gain anywhere between 50-500 new followers.

Furthermore, explore our resources on increasing your Instagram engagement with proven techniques, restoring your Instagram account, and Instagram content creation. If you have any questions or need assistance, feel free to book a call or contact us. We're here to help you make the most of your Instagram presence and grow your business. Don't forget to check out our reviews and affiliate program to learn more about our success stories and opportunities for collaboration.